Sega has announced a mobile initiative that it's calling the Sega Alliance, which seems like a publishing division of Sega Mobile.
Sega says the Alliance will "provide participating developers with comprehensive marketing and production support as well as creative consultation." In other words, this is Sega's version of Chillingo, where the company will find indie developers doing good work and back them up with production and creative support, as well as partnering in the revenues when the apps are released.
For a lot of indie devs looking for a spotlight, this is probably good news. As open as the App Store is, it can be hard to get seen
