The total mobile user base is significantly less oriented towards Android than phone market share would suggest, according to research. An InMobi study saw iOS extend a slight lead in North America based on ad impressions, going from an 0.6-point lead at 33.1 percent in the fall to a 2.7-point gap at 36.8 percent in the winter. It had Apple, not Google, growing faster for at least the past several months.
