Apple is prepping a new retail store in Amsterdam, and MacRumors has collected pictures of the orange and white window coverings that have shown up at the location. They're pretty unique and striking, with the bright orange modern look really standing out in the colder, more traditional buildings of the city. The orange in the coverings represents the Netherlands' national color, and the three Apple logos above are standing in for the three crosses in Amsterdam's coat of arms, the official symbol of the city. Messages on the