We originally took a look at the GoPano lens attachment from EyeSee360 last year when it was released -- the lens sits on the back of your iPhone, and allows you to take a full 360 degree picture with a free iPhone app. Since the project went live (it was funded by Kickstarter), EyeSee360 tells TUAW at CES that it's sold very well, and there are updates coming for both the product and the app.
For the app, the company is planning an update soon that will add some social sharing options. Already, the app will upload 360 degree video to the main GoPano.com site, which it would like to be seen as