Porsche Design's executives use BlackBerry religiously, so when the time came for the luxury brand to consider adding smartphones to its portfolio, Research in Motion was a natural -- and perfect -- fit. Problem is, BlackBerry phones don't necessarily exude the luxury look and feel necesary to attract Porsche Design's customer base, so CEO Juergen Gessler got in touch with RIM to see if the two companies could collaborate on a phone that would take the best of BlackBerry and combine it with Porsche's premium design. Presto, the device now known as the P'99
