Former Gizmodo Editorial Director Brian Lam, now retired from the site, has launched a new electronics-focused website called The Wirecutter with a different approach: a semi-permanent list of both "the best" gear along with a mix of highly-subjective ("What I'd Get") and semi-objective ("Great" and "Good") categories crossing all boundaries of gadget and electronic devices. Apple products figure prominently, but far from exclusively, on the list.