Sports technology company Velocomp, already known for its iBike Dash housing-and-app combo, has expanded its lineup with the iBike Powerhouse [website not yet updated], a motivational and user-directed fitness program incorporated into a water- and shock-resistant casing for the iPhone or iPod Touch that includes wireless speed/cadence sensors and other detectors to measure the cyclists' "power" (level of effort in pedalling) for maximum impact according to user goals.
