Do rumors about Apple products affect your buying habits? Tim Cook thinks so, and so do analysts. A report from Philip Elmer DeWitt of Fortune looks closely at this issue and asks whether the recent iPad 3 rumors from Digitimes will hurt Apple's quarterly iPad 2 sales.
He points to remarks Tim Cook made during Apple's fourth quarter earnings conference call. Specifically, Cook blamed Apple's lower-than-expected Q3 iPhone 4 sales on speculation about the iPhone 4S. Customers, Cook explained, waited to get the iPhone 4S instead of the iPhone 4 because they were aware of its imminent launch.
Now that the iPhone 4S is available,
