29.11.2011 22:05 Uhr, Quelle: Engadget

Malls halt cellphone-tracking experiment after complaint from Senator Schumer

As you may have heard last week, two US malls (the Promenade Temecula in Southern California and Short Pump Town Center in Richmond, Virginia) decided to conduct a little experiment this holiday shopping season, in which they employed some cellphone-tracking technology in an effort to learn more about individuals' shopping patterns. That technology came from Path Intelligence, which has previously outfitted UK malls with the system, and assures folks that it only detects cellphone signals, and is unable to gather phone numbers or other personal data. Those assurances apparently weren't enough for US Senator Chuck Schumer, however, who sent letters to both the FTC and the CEO of Path Intelligence, complaining that the tracking was "

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