Samsung suffered a minor but symbolic loss to Apple on Wednesday after the UK's Advertising Standards Authority rejected a Samsung request. The independent regulator denied Samsung's attempts to have Apple pull its "world's thinnest smartphone" claim for the iPhone 4 on the grounds that the Galaxy S II was thinner. While most of the Android phone's body is thinner at 8.7mm, the bottom bulge for the speaker and the top one for the camera made it considerably thicker at 9.9mm and didn't beat Apple's consistent 9.3mm.
