17.08.2011 00:05 Uhr, Quelle: The Unofficial Apple Weblog

Babies go gaga for Apple? Not hardly

Martin Lindstrom says he found something interesting while doing some research for an upcoming book about brands: He handed a BlackBerry phone to about 20 different babies, and then watched their reactions to it. Without exception, they all reached up to touch the screen of the phone, which didn't do anything (since the BlackBerry wasn't a touchscreen), and then got bored. "These babies, all under two years old," he says, "have already been converted to the Apple brand." Which makes for a fun tagline, and that leads into an article about how old brand experiences, like waiting for film to process, are being replaced by technology. But Lindstrom apparently forgets another possibility: That

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