Monza. It's a beautiful part of Italy, a majestic park split by one of the most historic racetracks in the world, and it was also the codename for this rather more homely looking phone. This is a handset that would go on to be known by many names (Storm 3, Touch) before receiving its final monkier: Torch 9850. Why all the pseudonyms, and why choose to confusingly overlap this with the somewhat similar but rather different Torch 9810 that's also officially launching today?
Maybe RIM didn't know what to make of this keyboard-free phone. Maybe the company wanted to distance itself from the Storm. Or,
