07.07.2011 19:50 Uhr, Quelle: iPodlounge

News: Apple cutting iAd rates to attract advertisers?

Apple has cut its rates for its iAd mobile advertising platform once again in an effort to attract more advertisers, according to a new report. Citing two people with knowledge of the matter, Bloomberg reports that Apple’s move comes as some of its most well-known clients are using rival services that offer access to a wider base of users. The report notes that Apple is now offering packages for as little as $300,000, down 70% from the initial…

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