14.05.2011 03:05 Uhr, Quelle: The Unofficial Apple Weblog

Book publishers fight the one-screen problem

Publishers of ebooks are meeting this week at the World e-Reading Congress, and a site called the Bookseller has an interesting writeup of one of the issues being discussed there: Whether the book market can compete with, of all things, Angry Birds. Apple's iPad has become, publishers say, a "one-screen" device, and that's led to a one-screen problem. Ebooks and other traditional media are now competing, on a 1:1 ratio, for time that could also be spent using apps and games. Book publishing, one of the panelists says, finds itself "competing vertically and horizontally against all other media." That's an interesting take on the subject, and sure, you could argue that since your books and video games are now basically running on th

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