Zediva, a video rental company based in Sunnyvale California has launched an online movie rental service for new release movies. For as little as $1, users can instantly watch movies wherever they have access to an internet connection. Zediva is offering users who sign up before March 31, two free rentals. Zediva claim that they will deliver new release movies online, weeks before similar titles become available online through Netflix or Redbox, as they will not withhold the online viewing option on new release DVDs as Netflix and Redbox do.
