Each week Ross Rubin contributes Switched On, a column about consumer technology.
Last week's Switched On discussed Nokia's quest to help Microsoft create a third mobile ecosystem alongside those of Apple and Google. That word - ecosystem - has clearly passed into the pantheon of buzzwords, leveraging many synergies from purpose-built paradigms. And yet, building and maintaining ecosystems is something few companies really understand. True technology ecosystems are more than just successful platforms or throwing many products togeth
