17.02.2011 22:35 Uhr, Quelle: MacNN

Elle, Pop Sci among few magazines with in-app subscriptions

Only a relative handful of magazines are so far adopting Apple's in-app subscription scheme, an Advertising Age report claims. The major obstacle is said to be demographic data, which publishers normally use to sell advertising space. Because turning over the data is strictly voluntary in iOS apps, however, magazines are said to be resistant. "Without the demographics, which iTunes [Apple] won't release, the print world is castrated," says Gary Armstrong, a consultant on branded content and former Wenner Media executive.

Weiterlesen bei MacNN