News Corp during the Super Bowl made a first for a tablet magazine with both the first real TV ad (below) for The Daily as well as one the most expensive iPad app marketing efforts to date. The ad is relatively low-key and pushes both the range of content for the iPad magazine as well as its interactivity. Although it uses an iPad throughout its 30 seconds, the commercial notably doesn't make any mention of Apple's hardware by name and just refers to it as a "tablet" magazine.
