Google engineering VP Vic Gundotra and Apple marketing VP Phil Schiller came into intense conflict over Google Maps in 2008, according to sources cited by Bloomberg and 9to5Mac. A Bloomberg article remarks that as Android first became a threat to the iPhone, Apple began resisting Google claims to location data accumulated whenever an iPhone owner uses Google Maps. Negotiations became so hot, two sources say, that the CEOs of Apple and Google had to step in and resolve the situation.
