24.01.2011 20:35 Uhr, Quelle: Engadget

Chrome and Firefox adding new opt-out features to prevent third-party cookies from snooping on you

Ever been freaked out by an online ad that seemed to know you that little bit too well? It's the result of good old advertisers tracking your net-navigating habits and delivering targeted commercials to your eyeballs, but it can be prevented. Both Google and Mozilla have stepped up (or perhaps been pushed by the FTC) to try and tackle this issue of pernicious tracking cookies, but they've gone about it in different ways. The Chrome solution is a Keep My Opt-Outs browser extension that remembers the sites

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