Clicking your way through Ulysses and having a hard time remembering just what it is Bloom ate for breakfast or, indeed, just what he did on the beach? Don't blame James Joyce, blame your Kindle! A Princeton study entitled "Fortune favors the bold (and the Italicized)" (their emphasis) has shown that readers retain information more reliably when they are challenged with so-called "disfluent" fonts (like the top one above). This flies in the face of the belief that easy to read text is easier to remember and should give typographical titans someth
