Netflix caused a lot of head scratching in October when it started rolling out its new, disc-free Netflix experience for the PS3. Namely, different people were getting a different UI, and there didn't seem to be any rhyme or reason to the differentiation. Well, it turns out Netflix was flexing a bit of its HTML5 muscle, rapidly testing different experiences to see which ones worked best for users, all without having to push out app updates or back-end changes to accommodate its indecision.
