Apple may have to make some major strategic moves in order to continue growing iPhone share beyond where it is right now, claims Bernstein Research analyst Toni Sacconaghi. While there may still be some room on the current course, Sacconaghi points out that the device is already sold in 89 countries by 143 carriers, amongst which it has 39 percent of the smartphone market. It is going to be "increasingly difficult" to squeeze more profit out of current partners, the analyst observes.
