Image Credit: Daniel Adel, New York Times
Nothing sells papers (or ads) like turning a little corporate competition into something personal. Case in point, a New York Times piece from the weekend titled "Apple's Spat With Google Is Getting Personal," that opened with this rather ominous, one-sentence paragraph:
"It looked like the beginning of a beautiful friendship."
Cue the orchestra. The lengthy piece chronicling the relationship between the Silicon Valley titans was formed by two dozen interviews with industry watchers, investors, and current and former employees covering a timeline spread that began with Google and Apple working in harmony to
