Back in January 2009, as Vodafone was preparing to close a £20 million ($30 million) deal to buy Swedish mapmaker Wayfinder, it was seen as a bold move from a carrier intent on entering the apparently lucrative market for location based services. Fast forward to the present day -- past the bit where free Google Maps Navigation destroyed TomTom and Garmin share prices, and past the introduction of free turn-by-turn navigation to Noki
