Freescale used CeBIT to unveil a new processor that it hopes will up-end the e-book reader business. The i.MX508 is the first chip tailor-made for the e-paper devices and cuts out features that aren't needed for the usually grayscale, non-video devices and also builds in its own E Ink controller. Without the unneeded overhead, an e-book reader should cost about $30 less on average and could drop to a total price as low as $150.
