22.02.2010 16:35 Uhr, Quelle: iPodlounge

News: Networks wary of lowering iTunes TV show prices

Despite last week’s statement from CBS CEO Leslie Moonves that “certain shows” would be sold on the iTunes Store for $1, many networks remain wary of cutting prices in order to boost sales. The New York Times reports that Apple has been pushing for lower TV show pricing—sometimes desperately so, according to private remarks from some TV executives—in an attempt to line up content for the iPad. The networks, meanwhile,…

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