26.01.2010 15:35 Uhr, Quelle: Hardmac.com

New Record Quarter for Apple

Apple announced (again) a new record quarter, the best Q1 results of its history. The company posted revenue of 15.68 billion USD for a net quarterly profit of 3.38 billion USD. When compared to the year-ago quarter, gross margin was 40.9% up. Beyond financial data, more interestingly for us and the Mac users’ community, Apple shipped 3.36 million Mac computers during this quarter, representing a 33% unit increase over the year-ago quarter. In addition, the company sold 8.7 million iPhones (100% growth vs. Q1 2009) and 21 million iPods (-8% vs. Q1 2009), indicating the switch from iPod to iPhone for some customers. In other words, everything looks fine and bright for Apple, and the pipeline of future products seems to be strong to sustain the growth of the company driven by innovation and better customer experience. If Christmas 2009 was a good quarter, and a new record, it will only last till Apple manage to beat it next year.

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