A new Customer Experience Index published this week by Forrester has given Apple the lead in computers but still well behind others in service. As a company, Apple has reached an overall rank of 35th in shopper satisfaction and is significantly ahead of Windows PC builders: its closest rival is HP, at a distant 62nd place. Further down are Toshiba at 71st place followed by Acer (79th), HP's sub-brand Compaq (89th) and Dell (97th).
