30.12.2009 19:50 Uhr, Quelle: Engadget

jWIN strikes deal to sell products under Polaroid name

Well, while some folks are busily working to revive the technology that made the Polaroid name what it is, it seems that company itself (now owned by Hilco and Gorden Brothers) is wasting no time in going down the potentially perilous path of licensing the brand for other companies to use. On that front, consumer electronics maker jWIN -- responsible for the iLuv line of products -- has now announced that it's signed an exclusive agreement to produce and market a whole range of products under the Polaroid brand (which is actually just one of a number of licensing deals recently announced). While s

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