25.11.2009 16:20 Uhr, Quelle: MacNN

Droid helps Motorola overtake Apple in brand loyalty

The launch of the Motorola Droid and Verizon's ad campaign have pushed Motorola's brand loyalty for the first time in recent memory, YouGov reported in its BrandIndex late last week. The Android phone maker passed Apple one week ago and, as of Friday the 20th, had a loyalty score among men of 29.3. By comparison, Apple has fallen from a recent high of 48.1 on the 9th, shortly after the Droid launch, to 22 on the 20th.

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