If true, today's Bloomberg report that Apple approached Admob about acquiring the advertising company just weeks before Google swooped in and purchased them would be a departure from Apple's traditional business. It would also underscore the increasing competition between former corporate "friends" who, only a few months ago, shared board members and interests in dethroning Microsoft from its monopolistic perch atop the computer world.
Apple contacted AdMob a few weeks before Google made its bid, said one of the people, who declined to be identified because the negotiations weren’t public. AdMob, based in San Mateo, California, sells ads that appear on mobile phones.
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