Best Buy today struck a deal with Roxio to create a unique online and DVD hybrid movie service for the big-box retailer. The unnamed project hopes to give users buy once, play anywhere privileges: those who buy a DVD in-store will then have access to a CinemaNow-based portal for watching movies both on computers as well as on smartphones and Internet-aware Blu-ray players. Many of the movies will be new releases instead of reprints or old titles.
