The latest iPhone ownership data from Consumer Intelligence Research Partners shows the size of the challenge facing Apple in making the iPhone 8 a success.
Its research indicates that well over half of all iPhone owners have the iPhone 6 or later.
Within the installed base, the new iPhone 7 and 7 Plus comprise 25 million units, or 19% of the total. The two year-old iPhone 6 and 6 Plus comprise 51 million units, or 38% of the total installed base.
While that’s an impressive past achievement for Apple, with its record holiday season sales a major contributor, it does mean the company is facing a tougher challenge this year …
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