Slice Intelligence made headlines when it suggested that Apple’s AirPods captured a 26% share of the wireless headphone market within a short time of going on sale. Together with a Beats share of around 15%, that put Apple at a combined total of 40%.
Today, however, NPD says those numbers paint a misleading picture, and the true market share captured by AirPods is more like 2% by volume and 3% by value. There is, it says, a simple explanation for the huge apparent discrepancy …
more…Filed under: Apple
