20.02.2013 16:35 Uhr, Quelle: AppleInsider

Apple's Ive on naming products: 'We're really quite careful with the words we use'

Apple design guru Jony Ive gave a bit of insight on how the iPhone maker sets to naming its products in a recent interview, claiming that the company's attention to detail goes down to the very words it chooses for its products.

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