20.02.2013 16:20 Uhr, Quelle: iPodlounge

News: Jony Ive espouses outside-the-box design approach

Apple Senior Vice President of Industrial Design Jony Ive recently appeared on the British children’s program Blue Peter, and offered some insight as to how Apple’s design team approaches new product categories, using a lunchbox as an example. “If we’re thinking of lunchbox,” Ive said, “we’d be really careful about not having the word ‘box’ already, you know, give you a bunch of ideas that could be quite narrow.…

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