redletterdave writes "Instagram scared off a lot of users back in December when it decided to update its original Terms of Service for 2013. But even though the company reneged on its new terms after a week of solid backlash, Instagram users are still fleeing the photo-sharing app in troves. According to new app traffic data, Instagram has lost roughly half of all its active users in the month since proposing to change its original Privacy Policy and Terms of Service. In mid-December, Instagram boasted about 16.3 million daily active users; as of Jan. 14, Instagram only has about 7.6 million daily users." Towards the end of December data showing a 25% drop in Instagram's daily active users came out. While it caused quite a bit of discussion online, it was suggested that the decline was due to the Christmas holiday or an inaccuracy in the data.
