Apple has launched iAd Workbench, a new service that allows developers of all sizes to build ad campaigns to reach their target demographics. iAd started as a massively expensive service that was priced out of the reach of many developers, with the minimum for an advertising contract being set at $500,000 in 2011. The minimum then shrank to $300,000 in July of 2011, and then again to $100,000 in February of 2012. Now with iAd Workbench the minimum to spend on campaigns starts at $50. Apple is obviously rethinking the scope of which developers it wants advertising.
iAd Workbench provides template ads to make ad creation quick an
