Apple has made two of the videos from yesterday's WWDC 2013 keynote available on YouTube. The first is the video that launched the keynote event, titled "Intention".
The new advertisement that began showing last night, touting Apple's signature "Designed by Apple in California," is also available for online viewing. The narration with the ad is lyrical and makes the point that the company strives to create the best products it can.
This is it. This is what matters. The experience of a product. How will it make someone feel? Will it make life better? Does it deserve to exist? We spend a lot of time on a
