11.02.2012 20:35 Uhr, Quelle: The Unofficial Apple Weblog

How to avoid sounding dumb when you write about Apple

So, you want to write about Apple? Lots of people do these days. The company is a household name, its financial performance is virtually unparalleled, and it makes products that millions upon millions of users enjoy every single day. I can tell you from personal experience that getting paid to write about Apple, something I would do on my own anyway, is quite rewarding. But first you have to decide what kind of Apple writer you'll be. Will you be the kind of writer who takes a step back from the linkbaiting Controversy of the Week, calmly and logically analyzes the situation, and then writes objectively

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