15.02.2012 03:50 Uhr, Quelle: MacNN

Apple cuts iAd minimums, raises developer profits

In a sign that softening mobile ad budgets and strong competition from Google and other ad agencies has hurt its high-end intentions, Apple's iAd program has cut the minimum amount it charges advertisers to run a campaign on iAd from its original price of $1 million to just $100,000, and is increasing the percentage of ad revenues developers will receive to 70 percent from the previous 60 percent. The company is also making other competitive adjustments.

Weiterlesen bei MacNN

Digg del.icio.us Facebook email MySpace Technorati Twitter

JustMac.info © Thomas Lohner - Impressum - Datenschutz